ARRIVAL JOURNEYS
📍 AEROPUERTO MÁLAGA
to HOTEL BARCELO GRANADA CARMEN
*Meeting point: Café area in the Arrivals Terminal.
(depending on flight arrival time)
11.00 am
2.30 pm
4.45 pm
The coach will drop off passengers at the Hotel Barcelo Carmen Granada, from where each attendee will walk to their assigned hotel.
For any issues during the transfers, please contact the coordinators using the following contact details:
☎️ José Luis Parro 645115402 (English-speaking assistance)
☎️ Elena Cepero 654429122 (Spanish-speaking assistance)
📍 BY FOOT FROM GRANADA TRAIN STATION
to the ASSIGNED HOTEL
🚶♂️➡️(max. 28 min)
📍 AT THE ATTENDEE’S OWN EXPENSE FROM GRANADA AIRPORT TO THE ASSIGNED HOTEL
*Note: if, for any reason, you're running late for dinner, please go directly to the restaurant. We’ll have a designated area where you can leave your luggage.
Check in de entrada en el hotel asignado previamente por la agencia de viajes.
Accreditation collection
📍 HOTEL BARCELÓ CARMEN GRANADA
🚶♂️➡️(max. 6 min)
*Important note: Please indicate which activity you will be participating in the following day at 9:30 am when collecting your accreditation badge.
By foot
Restaurant Carmen Mirador de Aixa
🚶♂️➡️(max. 25 min)
📍 Carril de San Agustín, 2 – Granada
www.carmenmiradordeaixa.com
Welcome Dinner & Networking
DRESS CODE: Smart Casual
*Nota: Please avoid high heels, wear comfortable shoes, and bring a jacket for when the temperature drops.
Walk back to each hotel through the streets of Granada
🚶♂️➡️(max. 25 min)
📍 Accommodation
Breakfast at hotel
Registration and badge collection for attendees who were unable to collect theirs the previous day.
📍 HOTEL BARCELO CARMEN GRANADA
🚶♂️➡️(max. 6 min)
*Important note: Please indicate which activity you will attend when collecting your accreditation.
Granada City Tour
(approx. 1 hour)
Option 1 – AEGVE RUNNING – Sportswear and running shoes required.
Option 2 – AEGVE WALKING – Comfortable shoes and clothing required.
📍 Meeting point: FUENTE DE LAS BATALLAS.
🚶♂️➡️(max. 9 min)
PRE- SUMMIT
DRESS CODE: Smart Casual
*Important note: Your assigned room and session topic are those you selected during registration. The room is located in the hotel where you are staying.
Chester ROOM 1 «UBICO»
📍 HOTEL EUROSTARS SAN ANTON GRANADA
The Value of Duty of Care: Caring for People, Strengthening Corporate Reputation.
Is Duty of Care a legal obligation to comply with or a competitive advantage for attracting and retaining talent?
In the event of a crisis (conflict, natural disaster, or strike), can your company locate every business traveler within an hour?
How do we balance traveler tracking and monitoring with their right to privacy?
Does our Duty of Care also cover mental well-being, bleisure travel, and all types of travelers?
Beatriz Urgel, Sales & Marketing | Business Development en UBICO
Juan Antonio Barajas, Travel Manager en UCAM
Chester ROOM 2 «MELIA»
📍 HOTEL MELIA GRANADA
Rates in Online Booking Tools and Their Expected Evolution.
With NDC and content fragmentation, can travelers find the best available fare through the online booking tool (OBT)?
Why is the price on the corporate booking tool sometimes higher than online, and how do we explain this to travelers?
Do negotiated rates still make sense in a market where pricing is becoming increasingly dynamic?
What will self-booking look like in five years: AI-powered assistants, personalized travel packages, or direct booking with suppliers?
Marta Villar, Associate Dtor. of Sales Corporate&Mice MELIA HOTELS INTERNATIONAL
Mónica Gómez-Hidalgo, Global Travel Manager en AMADEUS
Raquel Gutiérrez, travel manager externa de American Express GBT para Naturgy
Chester ROOM 3 «BOLT FOR BUSINESS»
📍 HOTEL VINCCI ALBAYZIN GRANADA – “ZENETE ROOM”
Events and Their Relationship with Business Travel.
Should events and business travel be managed by the same department under a single policy?
How do we measure the true return on investment (ROI) of an event when we factor in the travel costs of all attendees?
What does an in-person event offer that a virtual event cannot, and when does it justify the need to travel?
How can technology unify the attendee experience, from registration to travel and accommodation?
Toni Lon, Country Manager en BOLT FOR BUSINESS
Alexia Frigola, Events & Hospitality Manager en HIPRA
Esther Segui, Travel & Event Manager en TAURUS GROUP
Chester ROOM 4 «VOYAGE EXPERT & MINOR HOTELS»
📍 HOTEL NH COLLECTION GRANADA VICTORIA
Sustainability and CO₂ Measurement.
Do we need a single industry-wide standard, or is transparency enough?
Has regulation changed the role of the travel manager within the company?
Is it realistic to set CO₂ emission limits per employee or department without hindering business operations?
Is the company willing to pay more and absorb the additional costs?
Gaël Guehennec, Country Manager en Voyage Expert
Susana Molina, Market Director Madrid & South Spain en MINOR HOTELS
Yedda Pabón, HR Business Partner en TABACALERA
Luisa Juanes, Travel Management Officer en WERFEN
Héctor Royo, Travel Manager en COMSA
Donatella Dattilo, Security & Travel Manager en Ballestra S.p.a.
Chester ROOM 5 «GBT»
📍 HOTEL BARCELÓ CARMEN GRANADA – «SALÓN AIXA»
The Future of Travel Management: New Challenges and Opportunities.
Technology as a driving force to keep moving forward.
Which tasks will AI take over from travel managers in five years, and which ones will it never be able to replace?
Does technology make our lives easier or more complicated?
How can we leverage travel data to make better decisions without compromising traveler privacy?
What skills will the travel manager of the future need to remain indispensable to their company?
Olga Alemany, Head of Sales American Express Global Business Travel
Amparo Zaragoza, Facility & Travel Manager en FERMAX
Diana Sánchez, Global Travel Manager en INECO
Manuela de Luca, Técnico de compras en IRYO.
Marian Caturla, Global Travel Manager en PROSEGUR
Zaloa Bernal, Directora Sabadell Servicios en BANC SABADELL
Lunch and Networking
At each of the hotels where the breakout sessions were held.
By foot
LA CUEVA 1900 “SOLO TRAVEL MANAGERS” For the ONE-TO-ONE meetings
🚶♂️➡️(max. 18 min)
📍 Plaza Nueva, n 1 – Granada
*Important note: Please check the event app for your schedule of confirmed meetings. Thank you.
AEGVE LIVE one ONLY TRAVEL MANAGERS
“One-to-One Meetings with Andalusian Companies.”
By foot
(Leave no later than at this time for the Congress)
CARMEN DE LOS CHAPITELES
🚶♂️➡️(max. 16 min)
📍 Cam. Fuente del Avellano, 4, Centro, 18010 Granada
https://www.carmendeloschapiteles.com/
Welcome and official opening of the CONGRESS
Juanma Fernández, AEGVE's President
D. José Manuel López Suárez, Delegado Territorial de Turismo, Justicia, Desregulación y Administración Local en Granada
Eva Garde, Directora del Convention Bureau de Granada
Elisa Campoy Soler, Concejala de Turismo, Comercio, Consumo, Salud Ayto. de Granada
“Business Travel Trends and Developments at EU Level.”
The present and future of business travel and the importance of the European Association within the EU framework.
Patrick Diemer, Presidente de BT4EUROPE.
ACTO OFICIAL ⭐ (EUROPEAN ASSOCIATION REPRESENTATIVES ONLY)
“European Association General Assembly” – BT4Europe AGM
📍 HOTEL EUROSTARS SAN ANTON GRANADA
Walk to the hotel 🚶♂️➡️ (max. 26 min)
AGENDA
Welcome
Alberto Malpartida, ceo de Tripcare y miembro de la Junta Directiva de AEGVE.
Manuel Ortega García, MICE · Dirección de Marketing, Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, Consejería de Turismo, Justicia, Desregulación y Administración Local, Junta de Andalucía
Pablo Rodríguez, director comercial Europa de EUROSTARS HOTEL COMPANY.
Paula Ballesteros, International Desk Manager en EL CORTE INGLES.
Opening, Welcome, quorum, minutes, agenda
Report by Board of Directors, incl. financial forecast for 2026
Strategy & Agenda & Resources for 2027
Review of sponsors, affiliated members incl prospects
Election of Chairperson of the Board
By-laws addition
AOB
“Three Basic Rules for an Efficient Market.”
The Principles Every CEO Should Know About Business Travel but Never Asks About.
Marcel Forns – Director General de GEBTA
INTERNATIONAL
“Business Travel in LATAM: Connecting in Times of Change.”.»
What are companies doing to provide business travelers with greater certainty? Costs versus traveler experience. Technology and data. Sustainability and the future of corporate travel.
Bárbara Rivera, Country Sales Manager Spain en AEROMÉXICO.
Edgar Noe, Coordinador de viajes corporativos en NESTLÉ México.
THE DIGITALIZATION OF TRAVEL & EVENT MANAGEMENT
“Beyond Booking in Business Travel Management.”«
Adapting Your OBT to the New Digital Era.
Yolanda Recio-Elder, global OBT consultant en DELTA AIR LINES
COFFEE BREAK & NETWORKING
“Artificial Intelligence or Superintelligence: What’s Behind the FOMO?”
Key Strategies for Navigating Today’s Challenges and Staying Up to Date.
Guillermo Prado, CEO de Externia
THE MANAGEMENT AND PROFILE OF THE TRAVEL & EVENT MANAGER = MOBILITY MANAGER
«From savings to value.»
Redefining Procurement in Business Travel & Events.
Liliana Rojas, Commercial and Procurement Area Manager en IPC.
“From Mobility Plans to Robotaxis.”
What Lies Ahead for Companies and Travel Managers in the Near Future.
José María Cánovas, CEO en IMBRIC
"Connected from Start to Finish.»
Diego González, Director Comercial España y Portugal en IAG7 VIAJES.
Alberto Ahullana, Account Excetive Captio at Emburse.
"AI Applied to Ground Transportation.".»
David Manso, Director comercial de HERTZ
Closing
By foot
To each of the hotels.
🚶♂️➡️(max. 26 min)
Free time
Bus transfer
From HOTEL BARCELO CARMEN GRANADA to dinner at the designated meeting point.
Official Gala Dinner
HUERTA DEL SELLO
📍 GR-3303, Ronda, 18004 Granada
https://huertadelsello.com/
DRESS CODE: Formal Gala Attire
Women: floor-length evening gown
Men: suit and tie
Sacromonte Flamenco Zambra – María la Canastera.
Bus transfer
To hotel.
Accommodation.
Breakfast at hotel
Hotel check-out must be completed before attending the event.
Luggage should be left at each hotel’s luggage storage facility and collected later before departing for the train station or airport.
By foot
📍 HOTEL BARCELÓ CARMEN DE GRANADA
"ONLY TRAVEL MANAGERS"
🚶♂️➡️(max. 6 min)
*Nota importante: Please check the event app for your schedule of confirmed meetings. Thank you.
AEGVE LIVE two ONLY TRAVEL MANAGERS
“One-to-One Meetings with Andalusian Companies.”
HOTEL BARCELO CARMEN DE GRANADA – «SALÓN ZIRI»
📍 Calle Acera del Darro, 62 – Granada
By foot
SALA ALIATAR
📍 Calle Recogidas, 2 – Granada
🚶♂️➡️(max. 5 min)
https://aliatar.es/
Opening of the Congress
“Same Role, Different Realities.”
Corporate Mobility Across Different Sectors.
Judit Navalón, Mobilitiy & Employee Experience Manager People & Culture Department en EUROFRAGANCE
Esther Segui, Travel & Event Manager en TAURUS GROUP
“Beyond price.”
Managing Qualitative Aspects in Any Procurement Process: What Should I Consider?
Juan Manuel Blanco, Global Travel Manager en INDRA
Adrián Giner, Director de ventas de agencias de viaje y eventos en ENTERPRISE
«“The Traveler Experience in Corporate Accommodation.”
From Concept to Implementation of the Travel Policy.
Marta Marín, Directora de Ventas en APARTOOL
Juan Manuel Blanco, Global Travel Manager en INDRA
"Intelligence is artificial."
The chaos is still real.
Germán Zambrana, Sales Team Lead – Spain, Portugal and France en BizAway
Dubraska Borrero, Travel Manager AFJ HEALTH & SAFETY
BUSINESS TRAVEL AND RISK MANAGEMENT
“The 10 Commandments of Travel Risk Management.”
How to Manage Security Effectively.
Alberto Malpartida, CEO en TRIPCARE
COFFEE BREAK & NETWORKING
“The Travel Manager Is Dead.”
A vision of how Travel Managers are evolving, driven by new technologies and corporate mobility management strategies.
Francisco González Sánchez, Director Comercial Business Travel de EL CORTE INGLES
"The future of business travel is not an OBT."
Adriá Izar, Head of Sales Spain en PERK.
EVENT SECTOR
CHESTER - Roundtable Meeting
"How Travel Management can help event management grow."
How to get the best of both worlds? What knowledge from travel management can be applied to events?
Moderador: Ignacio Castillo, Head of Key Account / TMC en Europcar y Miembro de la Junta Directiva, Representante del socio colaborador de AEGVE.
Manuel Ortega García, MICE · Dirección de Marketing, Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, Consejería de Turismo, Justicia, Desregulación y Administración Local, Junta de Andalucía
Ana Hijar, Sales Manager de EVENTWO
Noel Granados, Director Comercial Nacional en Eurostars Hotel Company
«Objectives and Results of an Ongoing Project.«
Presentations and Contributions from Representatives of the Sponsoring Companies.
Guillermo Prado, CEO de Externia
Official Closing of the Congress and Conclusions
Regional Ministry of Tourism of the Government of Andalusia
Ayuntamiento de Granada
Juanma Fernández, AEGVE's President
Walk to the Lunch Venue
📍 HOTEL EUROSTARS SAN ANTON GRANADA
🚶♂️➡️(max. 8 min)
Lunch and Networking
End of the event
DEPARTURE JOURNEYS
📍 From HOTEL BARCELO GRANADA CARMEN
to MALAGA'S AIRPORT
(depending on flight departure time)
1.00 pm
5.00 pm
📍 BY FOOT TO GRANADA'S TRAIN STATION
🚶♂️➡️(max. 28 min)
📍 AT THE ATTENDEE’S OWN EXPENSE
to GRANADA'S AIRPORT
